I think online is a great place to start looking for wedding dresses and get ideas. I am on the fence still about if I would buy a dress online or not. I found a few I really liked from Davids Bridal but they are online only, so in that case I would go to the store, find one similar to it, and try it on. If I like the style then I would probably be okay buying the one online, as long as I was sized in store and knew what size I needed. As far as these other companies, I am a bit more leary. In this day and age it's hard to know what is legit and what isn't. Also, a lot of places have really strict return policies and you might not even be able to return the dress if you get it and decide its not the one for you or it doesn't fit right. I would say make sure you do lots of research before you buy online.